The anonymity of the internet affords criminals, brand infringers, and other miscreants the ability to hide who they are and what they are doing. For consumers, it means a less safe, less transparent environment. For businesses, it means potential losses from fraud and bad customers, as well as increased regulatory and reputational risk.
We aim to leave the internet a better place for future generations. We believe the internet can be a place where people find truth. We think individuals and businesses have a right to know who’s behind a website, product, or service in order to be empowered and make informed decisions.
Our vision is for a safe, commercial online environment for all. That's why we strive to be the most trusted source to inform businesses, governments, and the public about which commercial entities are legitimate, legal, and trustworthy — and which are not.